Sarah McWhirter

Director of Customer Operations, Sportsbet

Sarah has spent the past decade at Sportsbet, working in a range of roles, and is currently the Director of Customer Operations. In her leadership position, she oversees Contact Centres, Customer Enablement, and Specialist Operations, including safer gambling, AML, payments, and fraud. With a deep commitment to enhancing customer experience and safer play, Sarah plays a pivotal role in shaping the company's approach to these critical areas.