SYDNEY 2025

Data Sharing and Smart Insights to Revolutionise Safe Gambling

Customers across Australia are often placing bets across numerous providers and all times of the day. Tabcorp, Sportsbet, Neds, Ladbrokes, pokies, casinos, etc. Regulators take the role of minimising harm and enabling safe gambling habits very seriously however are hampered by the data available to understand how customers are behaving, particularly having no view of customers across providers.

As AWS has customers across the gamut of Betting and Gaming providers both in Australia and worldwide we have a unique opportunity to help build a data infrastructure between providers and regulators to privately, anonymously and safely share data and provide insights, analytics, and behaviour of Australia's Betting and Gaming users to create a safer, coordinated and more transparent industry.

SYDNEY 2025

AI powered revolution: transforming financial crime operations

Autonomous agents transform today’s operations and financial crime business processes and workflows can be automated with collaborative autonomous or semi-supervised AI agents.

See the potential of using a platform that provides pre-built agents and “Bring Your Own” Agent capabilities.

Autonomous Agents are systems that reason, make decisions, have a memory to learn, and take actions without direct human intervention. They’re powered by large language models (LLMs) with domain and company specific knowledge, they use tools such as databases, perform web searches, and write and execute code to enable data aggregation, analytics, and content creation.

Imagine a new age of multi-agent environments, where two or more agents communicate and work together to solve more challenging and complex problems. Each agent has specialised skills, knowledge, and tools and can be deployed in parallel. And your key resources move from activity to risk management and guide the agents to consistent and quality outcomes.

And moving beyond financial crime - train agents with written policies, examples, and training material that you would use to train employees.

We are developing and validating Agents with lighthouse customers. Come to discover an opportunity for co-development and transform your operations.

SYDNEY 2025

Bet Well is a free tool crafted by experts at the University of Sydney based on real feedback from punters. Ever wished you could see all your betting activity in one place? That's exactly what Bet Well delivers. Take control of your betting game. No more juggling multiple accounts or wondering about your true position. Just upload your betting statements and instantly get a clear picture of your wins, losses, and overall performance across all operators. Test your betting knowledge with entertaining quizzes and use our simple tools to set and stick to your preferred monthly limits.

Professor Sally Gainsbury, presenting Bet Well at Pitch!, explains: "Whether you're a casual punter or seasoned player, Bet Well puts you in the driver's seat. You get a complete view of your betting activity, making it easier to bet exactly how you want to. Early users are already telling us how much they value having a straightforward way to track their play and manage their budgets.

SYDNEY 2025

Focal Assist - Safer Gambling Resource for Australasian Gaming Providers 

Focal Assist is your go-to “edutainment” platform, offering an interactive website filled with digital gambling resources that resonate with player needs and assists those at all levels of play, regardless of whether they are experiencing harms. 

For players identified as at-risk, whether in venues or online, we provide QR codes on business cards or via text messages. These codes lead to essential harm minimization strategies and helpful resources. 

This product also addresses a crucial gap in current educational materials by emphasizing prevention through informed play. 

SYDNEY 2025

Dr Anastasia Hronis will speak about her latest book The Dopamine Brain, published in September 2024 with Penguin Books. 

The book unpacks the neuroscience behind addictions, and specifically highlights the role that dopamine plays in the development and maintenance of addictions. This Pitch will take listeners through a process of understanding the neuroscientific underpinnings of addictions, and suggest way to make efective behavioural changes. 

FRANK MAKRYLLOS

BEN BLASCHKE

SYDNEY

Our contactless access control solution using Palm Vein Technology (PVT) makes swipe cards, key codes and passwords relics of the past. The ATLASS access control system is a biometric authentication solution that can be used to provide maximum security for restricted areas, user identification for any purpose, and time and attendance reporting. More accurate than any other form of identity management and super-quick to use. Great for clocking on and off for work – but this application can also manage any task that requires knowing who is where, and when.

LONDON

Armalytix a leading data intelligence firm is all about making it simple for gambling operators to spot the customers they shouldn't be dealing with and providing technology solutions to ensure the necessary checks are fast, effective and low friction - enabling firms to be the best at what they do and ensuring the costs of compliance are lower than the financial and reputational risks.

LONDON

ClientScan a specialist face detection and recognition company innovates and simplifies how operators can recognise and protect gamblers who have chosen to self-exclude from placing a bet on-site. Robin Paine and Laura Bedborough will show live how the retail self-exclusion process detects, in less than a tenth of a second with an accuracy rate of over 99%, the self-excluded gambler and sends an alert.

LONDON

SQR is a free-to-use digital identity app and Know Your Customer (KYC) / AML Compliance tool that solves the pain of businesses and individuals alike. For businesses, SQR provides a secure and reliable way to verify the identity of their customers, reducing fraud and improving the customer experience. For individuals, SQR provides a convenient and secure way to manage their digital identity, protecting their privacy and giving them control over their data.

LONDON

This quick-fire session delves into the world of certification and compliance, and provides insights into the latest regulatory developments and cutting-edge technology. Led by Devon Dalbock, GLI’s Chief Operating Officer, EMEA, participants will learn about why regulation is important, why regulators should only accept certifications specific to their jurisdiction, and what the post-pandemic landscape requires from regulators. The pitch will explore successful approaches adopted across various jurisdictions, enabling them to implement innovative strategies within their own organizations, and offers valuable takeaways for attendees.

LONDON

AXES.ai, founded over 10 years ago, provides real-time actionable intelligence, cashless, and enhanced player engagement solutions to clients in more than 40 countries. The AXES ingenuity lies in the potency of real-time, fine granular data. The Cloud Big Data set is accessible 24/7. It empowers correlations between functionalities and applications to interact seamlessly to make real-time decisions, enhance player protection, and boost performance. By leveraging the strength of artificial intelligence, AXES.ai seeks to make the Land-Based Gambling Industry safer and more fun by analyzing patterns and recommending actions to empower the elimination of addiction and curtailing money laundering activities.

LONDON

United by a shared purpose to educate and empower people, Better Change work as part of the regulated gambling industry to build confidence and expertise in people who want to build great careers in an industry they are as proud to work in as we are ourselves.

Better Change represent the majority of people who gamble. Positively reinforcing the behaviours that keep gambling enjoyable and safe, whilst being cognisant of the issues that gambling can cause. Providing support to those for whom gambling has become harmful and protecting against the consequences of further escalation of harm.

LONDON

BetBlocker is a RET charity that provides a free tool to assist individuals with gambling concerns. With the capability to block access to over 85,000 gambling sites and 1,500 gambling apps, it's a trusted ally for thousands aiming to manage their gambling habits. Relying on a frequently updated database of gambling-related web addresses, BetBlocker ensures user privacy, requiring no personal data transmission or external storage. It stands as a secure and confidential beacon in the realm of safer gaming.